Launching on a sensible budget

The most common mistake in a launch is trying to say five things in five places. People remember one thing, if you're lucky.

One line, everywhere

We look for a single sentence that works on a billboard, in a fifteen-second video and in a WhatsApp forward. Then we repeat it until we're tired of it, which is usually when people start to notice.

When you're tired of the line, the audience is just starting to hear it.

Spend on making that one idea look great, not on spreading it thin. Impact comes from focus, not size.