Designing in two languages at once
Why we never design in English and “translate later”, and what changes when Arabic is in the room from the first sketch.
Journal
Notes from the studio.
Design, code and campaigns, written down between projects.
Posts shown: 4
Why we test every site on a slow connection
A beautiful site that takes ten seconds to load on mobile data is a blank screen. Here's how we keep things light.
What a good brief looks like
You don't need a fifty-page document. Five honest answers are enough to get started.
Pairing Arabic and Latin type as equals
Two scripts, two traditions, one brand. How we choose typefaces that sit together as equals.
Launching on a sensible budget
You don't need every channel. You need one idea simple enough to repeat everywhere.