What a good brief looks like

People often apologise for their brief before sending it. Don't. A good brief isn't long or polished; it's honest.

Five questions

What are you making? Who is it for? What should they think, feel or do? What does success look like in six months? And which deadline actually matters?

A good brief isn't long. It's honest.

If you can answer those, we can start. We'll work out the rest together.